Inspiration, Innovation and Impact

On a mission to help you create a company people love

How can I help you?

“The only people who see the whole picture are the ones who step out of the frame.”

Strategic Sessions

Inspiring team sessions to boost future success and spirit. Evaluating the status quo, reviewing the objectives, setting SMART targets and defining a (people) strategy for your business that creates amazing results and great customer and employee experiences. The key ingredient to get your company to the next level.

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Leadership & Business Coaching

Every top athlete has a top coach. Business is a top sport so why not have a top business coach too? Dare to reflect, dare to take ownership, dare to be vulnerable, dare to relax, dare to change, dare to innovate yourself and your team.

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Innovative HR Consultancy

The best expertise and support to innovate HR. Signature dish? To attract talent anno 2021, design and build a modern candidate journey, boost the knowledge and spirit of your talent acquisition team and create buy in for transformation from your stakeholders

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Expert to Expert Advise

In need of a sounding board or second opinion? In your first 100 days of a new job? Gain trusted advice of an expert in one on one online coaching consultancy sessions.

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Key Note Speaker

Looking for new inspiration and energy for your team? Let's boost new ideas and insights through an inspirational key note speak or online masterclass!

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What others say

There are people you reflect on your career that have been key contributors to your success and this for me and many I know is Anne Jaakke. Anne is a disruptor and a game changing leader. She identifies cut through solutions and innovations to turn organisations around from its core, its hpeople and their practices. Anne is an exceptional coach and her ability to drive performance is some of the most incredible movements I’ve seen in my career. Her work is Industry recognised. I had the privilege to work with Anne Jaakke in her HR Director role in Australia
Sarah Sammut
Exectuive Business Improvement and Change
Disability Services Australia
Anne started in the business at a pivotal point in our trajectory, whereby we needed to enhance our HR department to not only be functional, but also innovation driven. Due to the aggressive expansion strategy of Hunkemoller, a Global HR strategy was much needed and Anne did a fantastic job in spearheading this. Her eye for innovation and change has helped the business to go from just under 3,5k employees to now more than 7,5k and an additional 400 stores. This would not have been possible without her innovative and time-saving recruitment and overall HR strategy, which she has successfully implemented. The reason why we stood out in the most competitive of markets is because Anne quickly recognised that we need to build a social media culture and develop our employees as brand ambassadors. Ultimately, this has made us to a much loved, global and social brand.

Anne’s focus also was on digitalising L&D, because of which we had to work together very closely. The digitalisation has had a huge impact on our competences in delivering World Class Service. She really had a different way of looking at HR and her ability to bring people to the forefront of the business has had a massive impact on delivering KPIs. This has been recognised not only by Hunkemoller, but also by the numerous awards she has helped our company to receive, such as: Retailer of the Year, Top Employer or CHRO of the Year.

On a personal note, Anne has been a real sparring partner for me at times and has truly been a trusted team-player along side me in driving World Class Service and leadership. She is a clear game changer who is able to set objectives and help drive and develop people, as well as always had an open ear. It’s been a real pleasure working alongside such an inspirational and energising colleague throughout the years.With Anne’s talent and her energy, I have no doubt that she will be able to help a lot of companies out there in setting, directing and executing a clear strategy and to help drive change.
Vi Patel
Anne has been a true inspiration throughout the years we worked together at Hunkemoller. With dedication and passion she transformed the business to a much loved, Global and Social brand. Often she has been my guiding star and mentor. Next to our business connection, I also got to learn Anne as a very warm, fair and fun person to be around with. I truly hope our paths cross again in the future.
Dimitri Broeren
European Sales Director
We Fashion
Anne is an exceptional CHRO who has transformed our HR department into a customer-focused team, producing World Class Service for our end consumer and our internal customer. Anne is no ordinary CHRO; her understanding of technology is exceptional and she has implemented our In-Touch app, which is now our major communication tool with our 7.500 staff members, AI intelligence, advancements in our websites, digitalized our interview process. In terms of major projects, she has been the driving force behind our Workday project, improving our Workforce Management, and huge development in learning and development, taking us from traditional learning techniques and developing technology to enhance our complete training program.

Anne is an inspirational leader with amazing strategic vision.
Philip Mountford
CEO at Hunkemöller
Anne was the HR Director for David Lloyd Europe and did a superb job of ensuring that the brand people values were adopted and practiced at every location in four different countries. Anne is practical, commercial, fair, and fun and had significant input into every strategic decision of the business. David Lloyd Europe became a very successful part of the company and a great deal of the credit for this belongs to Anne. I would have no hesitation in highly recommending her for a senior board role.
Grant Wright
CEO at Everyone Entertained
Anne is determined to make a positive difference to the environment she works in, on a number of levels: Firstly, she is a deeply experienced HR expert - there are few who can match her understanding of how to embed HR in the business as a commercial partner. Secondly, she has a great presence, and positive energy - she is great to be around. Thirdly, she is a proactive problem solver - she is determined to have a positive impact, really cares about her work, and won't accept mediocrity. Her execution is second to none. And finally, Anne always wants to do what's right - she has no time for hidden agendas or politics. She is challenging, yet also comfortable with challenge - as long as the outcome is right for the business.
Piers Robinson
Advisor and Consultant


PMU Elegance
Inner Beauty Retreat