Meet Anne Jaakke

I am here to inspire, support & share my expertise with forward thinking CHRO’s and CEO’s to help them grow their leadership team, boost transformation and cultural change and create companies people love: Customers and employees alike. I help (HR) leaders boost their own and their teams success to a next new level and/or help drive innovation in their candidate and employee journey.

“Great leaders empower great people. Great people power great companies. Great companies deliver a great people experience.”

I passionately believe that everybody deserves a great leader and a great place to work! I am on a mission to help CEO’s and CHRO’s to innovate leadership & people practises and help them succeed in business and in life.


In 2016 Anne was the winner of the CHRO Award of the year in the Netherlands. In 2017 she won the German Stevie Award for best HR Director Germany and in 2018, 2019 and 2020 Anne was responsible for Hunkemöller receiving the Top Employer certification in both the Netherlands and Germany. Best innovative learning technologies, great place to work Australia, best recruitment strategy, management team of the year and best European retailer of the year are all awards Anne played a significant role in achieving. In 2021 she was nominated both Global women tech speaker of the year as well as nominated Women Tech Start Up of the year with her company #Fantistics.

Besides being the business coach & sparring partner of CEO's and CHRO's alike, she currently is actively building a HR ChangeMakers community to help boost innovation in HR, is a columnist for the CHRO Magazine and is a podcast host.

Anne Jaakke

HR Innovator | Sr. Leadership | International HR consultancy | CHRO Coach | Founder #Fantistics | ex CHRO of the year | Advisor HR (Tech) Suppliers| Columnist| Key Note Speaker
Founder - #Fantistics (2020)
Global HR Director - Hunkemöller International BV (2014-2020)
HR Director Australia - Fitness First Australia (2010-2014)
HR Director - HR Directeur Europa (2010)
Head of Learning & Development - Whitbread (2007-2008)
HR Director - David Loydd Leisure (2005-2007)
HR Manager - Autogrill (2001-2005)
Coordinator Recruitment & Training - Tempo-Team (1998-2000)
Top Employer NL + Germany - (2020-2021)
Institute of Executive Coaching & Leadership - International Accreditation Coach Federation (2012)