The best project a leader can ever work on is himself/herself and their team


Anne Jaakke
CHRO & Executive Coach | Sr. Advisor Leadership | International Expert People & Culture| HR consultancy | Founder Fanployer | The BoardBoost | former CHRO of the year NL & DE | Columnist


Founder - The Board Boost (2022)

Founder - Fanployer (2020)

Founder - HRChangeMakers (2020)

Global HR Director - Hunkemöller International BV (2014-2020)

HR Director Australia - Fitness First Australia (2010-2014)
HR Director Europe - Fitness First Europe (2010)

Head of Learning & Development - Whitbread (2007-2008)

HR Director - David Loydd Leisure (2005-2007)

HR Manager - Autogrill (2001-2005)

Coordinator Recruitment & Training - Tempo-Team (1998-2000)


Executive Coaching
Institute of Executive Coaching & Leadership
Organisational Coaching
Institute of Executive Coaching & Leadership
Systemic Leadership
Organisational dynamics & family constellations

You need to step out of the frame to see the full picture

- Anne Jaakke
Anne Jaakke, CHRO Mastermind is a former CHRO of the year, has lived and/or worked in more than 20 countries and is a passionate ChangeMaker & innovative thought leader. After 25 years of holding senior executive positions, she one day decided to swap the boardroom for founding a startup, take herself out of her comfort zone and reinvent herself to help drive innovation in HR & leadership. In March 2020 she set up her own successful practice as an internationally accredited executive coach & award winning international HR expert.

Mind, Body and Business Growth

Anne grew up with a mother who studied spirituality and a dad who was a general manager of a hotel. As a result she embraced practices and expertise of both the “alternative world” as well as the business world. Over the last 25 years she invested equally in growing her expertise in HR, leadership, the boardroom as well as in body, mind, soul and spirit practices. Combining the best practises of both worlds she has developed an holistic business toolkit that guarantees transformational leadership. In the new leadership era her unique expertise is very much sought after to help leaders transition to a next level.
She has a modern family with 4 kids after marrying Paul in 2021.

Invest For Success

I am passionate about helping open minded leaders evolve their own leadership and that of their leadership team. Most leaders are so absorbed by their busy daily routine that they aren’t spending enough time to reflect, reset and work on their self awareness and energy levels. As a result they aren’t really thriving and positively influencing their teams dynamics and business results. I believe that when leaders invest in their body, mind, soul and spirit it has an impact on their own success, their teams and their business.
The first step is the most important one... decide to take it!